TY - JOUR TI - The effects of online marketing on financial performance in the textile industry AU - Orzan, Mihai Cristian AU - Florescu, Margareta Stela AU - Macovei, Octav Ionut AU - Burlacu, Sorin AU - Orzan, Olguta Anca T2 - Industria Textila AB - Although Romania has an Internet penetration rate of 73.8%, over the world average, below the European Union average of 85.2%, Romanian Internet users ranked 28th in online shopping, the lowest position in EU, while the Romanian enterprises are the least digital in the EU ranking on the lowest positions in using social media and e-commerce. The aim of this paper is to examine the impact of using online marketing tools in the development and implementation of marketing strategies and their impact on organizational performance in the textile industry. We propose an empirical model, rooted in an in-depth survey of over 897 Romanian organizations acting on the textile industry market (production, distribution or retail), which gives us a general overview of antecedents of online marketing success and its impact on organizational performance DA - 2020/06/28/ PY - 2020 DO - 10.35530/IT.071.03.1826 DP - DOI.org (Crossref) VL - 71 IS - 03 SP - 288 EP - 293 SN - 12225347 UR - http://revistaindustriatextila.ro/images/2020/3/015%20MIHAI%20CRISTIAN%20ORZAN_Industria%20Textila%203_2020.pdf Y2 - 2020/07/02/13:29:11 ER -