TY - JOUR TI - Impact of consumer Attitude towards purchase intention of the counterfeit products: a multigroup analysis between the user and non-user AU - Fiza, Amjad AU - Muhammad, Zir-Ur-Rehman AU - Muhammad, Hashim AU - Sajjad, Baig AU - Fazal, Mubarik AU - Shahzad, Iqbal AU - Ur Rehman, Hakeem T2 - Industria Textila AB - The purpose of this study was to investigate the factors which influence a consumer’s decision to buy counterfeit products. The factors are Attitude towards counterfeits by economic benefit, Attitude towards counterfeits by Hedonic benefits, Subjective norm and Perceived behaviour control and their impact on the purchase intention of the textile/clothing counterfeit product was analysed. A total of 120 questionnaires were distributed. Data was analysed using IBM Statistics 3.0. and SMART PLS. Attitude towards counterfeits by economic benefit and Perceived behaviour control had strong relationships with purchase intention of counterfeit products. Attitude towards counterfeits by Hedonic benefits didn’t show any significant relationship with purchase intention. Subjective norm had strong positive relationship with purchase intention of counterfeits. This study is useful for Developing Countries, especially in Impact of theory of planned behaviour on the purchase intention of the counterfeits and is examined on the user and non-user of the counterfeit product. DA - 2021/12/21/ PY - 2021 DO - 10.35530/IT.072.06.20203 DP - DOI.org (Crossref) VL - 72 IS - 06 SP - 606 EP - 612 SN - 12225347 ST - Impact of consumer Attitude towards purchase intention of the counterfeit products UR - http://revistaindustriatextila.ro/images/2021/6/04%20AMJAD%20FIZA%20%20Industria%20Textila%206_2021.pdf Y2 - 2021/12/28/09:04:44 ER -