TY  - JOUR
TI  - Analysis of green consumer behaviour towards the intention to purchase upcycled fashion products
AU  - Oncioiu, Ionica
AU  - Ifrim, Ana Maria
T2  - Industria Textila
AB  - In recent years, the emergence of online platforms specializing in upcycling fashion marketing has provided affordable
markets in line with the changing expectations of environmentally conscious consumers. This research applies
questionnaires to collect data on consumers' intentions to purchase upcycling fashion products and aims to identify
consumers' green behaviour. The results showed that there is a growing awareness among all generations of
respondents about the use of upcycled fashion products and revealed that social influence, attitude, perceived risk,
environmental concern, and usefulness have a significant positive impact on consumer purchase intention towards
these products. This research can help the upcycling fashion business in Romania figure out how green consumer
behaviour can improve the flexibility of specialized online platforms so that marketing strategies can be made.
DA  - 2022/10/26/
PY  - 2022
DO  - 10.35530/IT.073.05.202283
DP  - DOI.org (Crossref)
VL  - 73
IS  - 05
SP  - 587
EP  - 591
SN  - 12225347
UR  - http://revistaindustriatextila.ro/images/2022/5/015%20IONICA%20ONCIOIU%20INDUSTRIA%20TEXTILA%20no.5_2022.pdf
Y2  - 2022/10/30/11:38:22
ER  -