@article{sarfraz_effect_2023,
	title = {The effect of entrepreneurs’ personality on entrepreneurial marketing in textile sector: the mediating role of self-efficacy},
	volume = {74},
	issn = {12225347},
	shorttitle = {The effect of entrepreneurs’ personality on entrepreneurial marketing in textile sector},
	url = {http://revistaindustriatextila.ro/images/2023/2/13%20MUDDASSAR%20SARFRAZ%20INDUSTRIA%20TEXTILA%20no.2_2023.pdf},
	doi = {10.35530/IT.074.02.202179},
	abstract = {The study objective is to analyse the effect of big-five entrepreneurs' personality traits on entrepreneurial marketing while
considering the mediating role of self-efficacy. Data were collected through a structured questionnaire; a study of 199
usable questionnaires out of 290 was carried out among young entrepreneurs. Structural equation modelling was used
to test the study hypothesis. The results show a significant relationship between personality traits and entrepreneurial
marketing. Openness, Extroversion, and Agreeableness personality traits are positively linked with entrepreneurial
marketing. The findings also show a positive association between self-efficacy and entrepreneurial marketing. The
current study contributes to the literature by analysing an entrepreneur’s personality characteristics in entrepreneurial
marketing.},
	number = {02},
	urldate = {2023-05-07},
	journal = {Industria Textila},
	author = {Sarfraz, Muddassar and Abdullah, Muhammad Ibrahim and Mumtaz, Najaf and Ibn-Ul-Hassan, Syed and Ozturk, Ilknur},
	month = may,
	year = {2023},
	pages = {230--237},
}