TY  - JOUR
TI  - The effect of entrepreneurs’ personality on entrepreneurial marketing in textile sector: the mediating role of self-efficacy
AU  - Sarfraz, Muddassar
AU  - Abdullah, Muhammad Ibrahim
AU  - Mumtaz, Najaf
AU  - Ibn-Ul-Hassan, Syed
AU  - Ozturk, Ilknur
T2  - Industria Textila
AB  - The study objective is to analyse the effect of big-five entrepreneurs' personality traits on entrepreneurial marketing while
considering the mediating role of self-efficacy. Data were collected through a structured questionnaire; a study of 199
usable questionnaires out of 290 was carried out among young entrepreneurs. Structural equation modelling was used
to test the study hypothesis. The results show a significant relationship between personality traits and entrepreneurial
marketing. Openness, Extroversion, and Agreeableness personality traits are positively linked with entrepreneurial
marketing. The findings also show a positive association between self-efficacy and entrepreneurial marketing. The
current study contributes to the literature by analysing an entrepreneur’s personality characteristics in entrepreneurial
marketing.
DA  - 2023/05/02/
PY  - 2023
DO  - 10.35530/IT.074.02.202179
DP  - DOI.org (Crossref)
VL  - 74
IS  - 02
SP  - 230
EP  - 237
SN  - 12225347
ST  - The effect of entrepreneurs’ personality on entrepreneurial marketing in textile sector
UR  - http://revistaindustriatextila.ro/images/2023/2/13%20MUDDASSAR%20SARFRAZ%20INDUSTRIA%20TEXTILA%20no.2_2023.pdf
Y2  - 2023/05/07/13:58:30
ER  -