TY  - JOUR
TI  - Investigating the post-pandemic textile market: the stake of private labels in customer loyalty
AU  - Basavaraj, Sulibhavi
AU  - Alok, Gaddi
AU  - Popescu, Virgil
AU  - Birau, Ramona
AU  - Prasad, Kulkarni
AU  - Ninulescu, Petre Valeriu
AU  - Shivashankar, K.
AU  - Shetty, Sharan Kumar
T2  - Industria Textila
AB  - The textile market is a global production, processing, and distribution industry. It includes various products, from natural
fibres like cotton and wool to synthetic fibres like polyester and nylon. The textile market has faced several challenges
recently, including rising production costs, increasing competition from overseas producers, and declining consumer
demand. This empirical study examines the relationship between private labels offered in organised retail apparel stores
in Belagavi, North Karnataka, India, and certain factors such as customer satisfaction, trust, and Loyalty. This study
explores the role played by trust as a mediator between customer satisfaction and Loyalty to brands in the textile
industry. The data were collected from 460 respondents using convenience sampling with a structured questionnaire.
The results show that Satisfaction (B=0.0782, p=0.611) and Trust (B=0.8678, p<0.001) show significant positive
unstandardised coefficients in the regression model predicting Loyalty. There is a mediated but indirect influence of
customer trust on customer satisfaction and Loyalty generated by Satisfaction in the study area. By weaving together
Satisfaction and trust, textile retailers can forge stronger customer bonds, enhance Loyalty, and gain a competitive edge
in the Belagavi market. This approach paves the way for sustainable growth and success in the dynamic textile
landscape.
DA  - 2024/08/29/
PY  - 2024
DO  - 10.35530/IT.075.04.2023132
DP  - DOI.org (Crossref)
VL  - 75
IS  - 04
SP  - 475
EP  - 483
SN  - 12225347
ST  - Investigating the post-pandemic textile market
UR  - https://www.revistaindustriatextila.ro/images/2024/4/011%20SULIBHAVI%20BASAVARAJ%20INDUSTRIA%20TEXTILA%20no.4_2024.pdf
Y2  - 2024/09/07/04:09:24
ER  -