TY  - JOUR
TI  - Generational differences in perceptions of AI-generated reviews in online textile purchases: implications for sustainable digital consumption
AU  - Barbu, Andreea Mihaela
AU  - Popa, Ionuț-Claudiu
AU  - Florescu, Margareta Stela
AU  - Chivu (Popa), Raluca-Giorgiana
AU  - Crețu, Alin Ioan
AU  - Chenic, Alina Ștefania
T2  - Industria Textila
AB  - The digitalisation of consumer environments, fueled by artificial intelligence (AI), is reshaping how individuals interact
with information and make purchasing decisions. Online reviews – especially those generated by AI – have become a
key source of influence across generations. This study investigates how generational cohorts perceive AI-generated
reviews and the implications for responsible digital consumption. By examining awareness, trust, and intention to use
such reviews, this paper highlights how AI can both enhance transparency and risk undermining consumer trust. The
findings suggest that while digital natives are more open to AI-generated content, older generations express skepticism,
which has implications for fostering sustainable consumption practices in the digital age. The study calls for greater
transparency, education, and ethical design of AI-driven platforms to align with Sustainable Development Goal 12
(Responsible Consumption and Production). This research focuses on online reviews related to textile products,
exploring how AI-generated content influences consumer trust and sustainable choices in the textile industry.
DA  - 2025/08/28/
PY  - 2025
DO  - 10.35530/IT.076.04.202558
DP  - DOI.org (Crossref)
VL  - 76
IS  - 04
SP  - 576
EP  - 590
SN  - 12225347
ST  - Generational differences in perceptions of AI-generated reviews in online textile purchases
UR  - https://revistaindustriatextila.ro/images/2025/4/013%20ANDREEA%20MIHAELA%20BARBU%20_%20INDUSTRIA%20TEXTILA%20no.4_2025.pdf
Y2  - 2025/08/31/15:24:17
ER  -